dental marketing

The Key to Dental Marketing

A well designed website is the key to dental marketing, without which you may as well be non-existent in this age of digital technology and the internet. An experienced digital marketing team will help you create a bespoke and modern website which will include all the information required with regards to what you offer at your practice but present this in a manner which is aimed at instilling a sense of confidence, assurance and comfort in the potential patient whilst informing and educating them at the same time.

Information with regards to treatments and procedures can cause more worry within some people, especially nervous patients. Most people do not pick up the phone and book an appointment the first time they visit your website, and as we all know a lot of people do not like the dentist at all. A good dental website needs to be created in such a way that it educates about maintaining good oral health and the importance of clean teeth and healthy gums for overall well being. However the website also needs to reassure the potential patient that not only will they receive quality dental care but also wonderful customer service at your practice, which is extremely important in helping to push them to pick up the phone and to make that call. To do this your website will need to include pictures and videos of the people on your team smiling happily and confidently in a friendly manner with their beautiful white teeth as well as photographs of your dental practice looking highly professional but welcoming, calming and comfortable at the same time. It is all about getting the perfect balance and for this it is important that you have a good marketing team looking after the website for you.

marketing plan

How maintaining SEO will help get your message across

Once you have a fantastic dental website ready, the next step is dental search engine optimisation (SEO) and this is what you need to make sure your website is found and seen by potential patients. It is very important to maintain SEO because it is the system which increases the visibility of your website and its ranking on the search results of Google. When a potential patient is searching for a dentist in the area, Google will present them with a list of websites which meet the requirements of what they are looking for. It is important to be on the first page of this list at all times, because in this day and age people do not have the time to go through a list, they will look at the first few that come up and if they do not find what they are looking for then they will either give up or change the search terms rather than carry on browsing through the rest of the list.

There are many techniques which are involved in keeping Google happy and keeping yourself at the top of the list and by speaking to an experienced dental marketing team you will be able to find out more about this and other marketing strategies to help get your website seen and heard.

Share this post

The AUthor

Scroll to Top